Unlocking the Potential of Virtual Models in the Fashion Industry: Key Considerations for Solution Providers

As the fashion industry embraces the transformative potential of AI and 3D technology, virtual models are rapidly becoming a trend. This article delves into the factors fashion brands should consider when choosing a virtual-model solution provider. With the emergence of AI-generated models, the range of virtual models has expanded, offering customization options to reflect a brand's identity better. Quality is paramount, with advanced AI engines creating lifelike models and realistic features. Seamless 3D virtualization integration and scalability are also essential to streamline the process. Additional critical elements include perfect-fit 3D virtualized clothes, cost analysis, and efficient production. By carefully considering these factors, fashion brands can make informed decisions and thrive in the virtual fashion landscape.
Unlocking the Potential of Virtual Models in the Fashion Industry: Key Considerations for Solution Providers
Written by
virtuality.fashion Press
Published on
August 3, 2023


The fashion industry is witnessing a surge in the adoption of virtual models, with several virtual-model studio providers launching innovative solutions tailored specifically for this sector. When choosing a solution provider, it is crucial to consider various factors that can significantly impact your brand's success in the virtual realm. In this article, we explore the key points to consider when selecting a virtual-model solution provider, helping you make an informed decision for your fashion brand.

Virtual Catwalk based on humanlike models and 3D Virtualized clothes.

Virtual models range

While some studios offer predefined model catalogs, the industry increasingly embraces AI-generated models as the new standard. These AI models offer a broader range of options, allowing for customization based on specific criteria such as height, skin tone, gender, expression, hair color, weight, body shape, and age. Opting for a solution that combines catalog models with AI-generated models can be an ideal choice, saving time and ensuring that the virtual models truly reflect your brand's identity.

Limitless humanlike model range.

Virtual models quality

Virtual models should possess natural and realistic characteristics. Some early models might have exhibited odd traits, such as creepy eye looks, unnatural skin tones, or hair. Advanced AI engines, however, can generate true-to-life models by incorporating deliberate asymmetry and realistic features like skin blemishes. Moreover, the latest AI technology enables the creation of styling features, including accessories and an endless array of looks and makeup options. Prioritize a solution that delivers high-quality virtual models to represent your brand authentically.

eComm ready AI-generated image.

3D Virtualization support

Consider whether the solution provider offers the option to upload your 3D virtualized images. Seamless integration of the 3D virtualization process with your existing workflow is crucial, ensuring a smooth transition without disrupting your established practices. Additionally, verify that the studio can generate 3D collections at an industrial scale, from sketches to fully rendered garments. The quality of the 3D renders should be of e-commerce-ready standard, ensuring a professional presentation of your products.

Starting the process from sketch.


Creating virtual models, training the AI engine, and dressing the models in digital clothes demand significant computing power and image processing capabilities. When evaluating solution providers, consider their capacity to handle large-scale operations efficiently. Seasonal collections often consist of numerous styles, requiring substantial bandwidth. Ensure your chosen provider has the resources to accommodate your brand’s scalability requirements effectively.

Convert any product image into avirtual model lookbook with endless possibilities

Perfect 3D Virtualized clothes fit

Early solutions relied on picture-on-picture superimposing techniques, but today's brands demand a perfect fit achieved through AI engine training on 3D garments. This approach allows virtual clothes to drape realistically on the models, disregarding body measurements or poses. Consequently, the same 3D garment can be presented on different virtual models, streamlining the process and saving valuable time.

Flawless fit disregarding pose or body shape.


While predefined catalog models may come at relatively lower prices, investing in high-end AI-generated models that offer a perfect digital clothes fit comes with a cost. Calculating the return on investment (ROI) is crucial by comparing traditional catalog production expenses with the time-saving benefits, reduced logistics, and overall cost reduction associated with virtual models. Additionally, consider the speed and the ability to produce catalogs even before any fabric is cut, maximizing efficiency throughout the production cycle.


By merging 3D technology and AI, fashion brands can unlock significant business opportunities in the virtual realm. This approach facilitates high-quality product presentations during the Digital Product Creation phase, enhancing product promotion and online sales while reducing overproduction. When selecting a solution provider, differentiate between studios catering to individual 3D designers and those with an industrial focus capable of supporting AI generation at scale. Carefully considering these key points will help you make an informed decision that aligns with your brand's unique requirements, paving the way for success in the virtual fashion landscape.

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